Land of opportunity
4th global population (260 million) with fast-growing middle-income class make Indonesia one of the hottest economies in the world. The development in Indonesia is noticeable in various fields such as logistics, spending power, life standard, manufacturing. Dynamic digitalization of society is worth special mention. It makes Indonesia "land of opportunity" for exporters, importers and start-ups.
However complicated and difficult legal system and specific business culture create entry barriers and they can be a reason of failures in an expansion of business activities to this country. Indonesian archipelago consists of over 17 000 Islands and hundreds of ethnic groups. Every region and every ethnic group is specific and know-how on the local environment is very helpful to achieve the success.